We unveil a new brand identity to continue leading the future of professional beauty. Discover the new era of Montibello!

At Montibello, we are embarking on a new chapter with a new image, new branding and a new logo. A new identity born from the evolution of our history, while preserving our essence. We have evolved our expression to better reflect who we are today and where we want to go, without renouncing what has always defined us: our professional vocation, our passion for beauty, and our commitment to people and the planet.

Since we were founded in Barcelona in 1967 as a family business dedicated to the manufacture and distribution of professional beauty products, we have grown alongside professionals, sharing their day-to-day work, their challenges and their way of understanding beauty. Along this journey, we became leaders in the Spanish professional hair colour market and have continued to move forward, expanding into professional skincare and growing on a global scale.

Today, more than five decades later, Montibello continues to empower beauty professionals around the world, staying true to the values that have always defined us: supporting professionals and elevating their work through care, innovation and continuous training.

Our essence

What we do.

Holistic care for hair and skin, empowering people and protecting the planet.

How we do it.

Our passion drives everything we do: creating with care, innovating and empowering professionals to bring out the best in people and beauty.

Why we do it.

We believe in the transformative power of beauty to inspire, to drive change.

Our pillars

1. Care for hair.
   Our advanced hair solutions are designed to nourish and make hair – and people – shine. We believe that hair care is self-love. So, we create elevated experiences that deliver professional results while celebrating the diversity of hair textures and styles. Because great hair days should be every day.
2.  Care for professionals.
   We empower beauty professionals with sustainable, ethical solutions that drive results and growth. Together, as partners, we shape and redefine the industry. Real care for real people, by real people.
3. Care for consumers.
   We deliver high-quality, tailored products that enhance style, self esteem, and well-being. Our tailored solutions support and celebrate natural beauty from the inside out. We do our best so that people can look and feel their best.
4. Care for the planet.
   Our commitment to sustainability is embedded in our products and processes. From 99% natural ingredients, vegan formulas, and eco-friendly packaging, we constantly innovate to bring out beauty that’s better for everyone.

This new chapter reaffirms our vocation and commitment to professionals and highlights our determination to continue innovating with excellence and purpose.