When night falls and the world slows down, the most intimate moment of self-care begins. Sleeping is no longer just about resting: it is about reconnecting, regenerating and letting beauty work in your favour. Just as in facial skincare, where night-time is the key moment for the skin to receive the most repairing treatments, while we sleep the hair becomes more receptive, free from external aggressors and ready to regenerate deeply. To harness this full potential, Montibello presents hop Ultra Repair Overnight Serum, a new leave-in night serum that turns nightly rest into a true holistic haircare ritual. The result: waking up with hair that is visibly stronger, softer and more luminous.
“The way we care for hair is evolving towards simpler routines that are far more effective. Night-time care allows high-performance treatments to be incorporated at a moment of calm, effortlessly and without adding extra time to the daily routine,” explains Mayte Garrote, director of the hair salon Different Estilistas in Zamora.
Did you know that circadian cycles directly influence the effectiveness of the treatments we receive? During the night, the body enters repair mode: cortisol levels decrease, regenerative activity increases and cellular renewal processes are optimised. Although hair is an inert fibre, the scalp and hair follicle do respond to the biological clock. In fact:
Blood flow to the scalp improves during rest, facilitating the delivery of nutrients.
Skin permeability increases, enhancing the absorption of active ingredients.
Cellular synthesis in the follicle is activated, which is key to stronger, more balanced growth.
For this reason, night treatments are formulated to work in harmony with this biological rhythm: they act for hours, without external interference, when hair and scalp are most receptive.
The technology behind this innovation, LifeAlgae Bioscience, is a biotechnological algae complex obtained through an exclusive hyperfermentation process that quadruples the potency of active molecules. This system acts on both the scalp and the hair fibre, delivering professional results from the very first application.
The formula is completed with vegan collagen, the most on-trend anti-ageing ingredient in night treatments. This powerful active ingredient fills, strengthens, repairs and restores the fibre, improving elasticity, softness and shine, while protecting the hair against breakage.
Application is very simple: apply 1–3 pumps to mid-lengths and ends, on dry or damp hair, before going to bed, 2–3 times a week. No rinsing is required in the morning and it is suitable for all hair types. A simple gesture that delivers 8 hours of intense nourishment and overnight protection.
“During the night, hair is free from external aggressions and much more receptive to active ingredients. This night serum, which requires no rinsing, adapts to the real rhythm of everyday life and allows you to wake up with repaired, ready-to-go hair, all without any extra effort,” says Christian Vendrell, director of the hair salon Identity Peluqueros in Valencia.
hop Ultra Repair Overnight Serum delivers immediate and cumulative results that address the main needs of damaged hair.
In just one night:
x4 more softness
90% more strength
75% less frizz after 8 hours
x3 more hydration
x2 more shine
After two weeks (6 applications), results are amplified:
x4 less frizz
125% more strength
x5 more hydration
Hair that is more manageable, flexible and healthier-looking
hop Ultra Repair Overnight Serum not only cares for the hair, it also elevates the moment of rest. Its wellness fragrance — a luxurious floral and amber blend with a touch of almond — enhances the night-time routine with a calming, premium experience.
In addition, this new product represents a further step in our commitment to the planet. Its formula is clean and vegan, with up to 97% ingredients of natural origin, free from sulphates, parabens and mineral oils, and featuring a 100% naturally derived preservative (LAE).
Care for the planet is also reflected in its 100% recycled and recyclable aluminium packaging, which helps reduce tonnes of plastic.
“Today’s consumer is looking for more than just efficacy: they want a complete experience. A night treatment must combine advanced science, sensorial appeal and sustainability. That is exactly what we have achieved with hop Ultra Repair Overnight Serum,” says Christian Vendrell.
Sleeping has never been so productive. With hop Ultra Repair Overnight Serum, night-time becomes the ultimate beauty treatment — effortlessly. Apply it and wake up with the hair of your dreams: strong, frizz-free, shiny, manageable and naturally radiant.
This night serum becomes the final step in the hop Ultra Repair routine, joining the Shampoo, Rinse, Mask and Sealed Ends — the split ends sealing treatment. An essential step that completes the hop hair repair ritual, helping to deeply repair damaged hair and wake up to hair that is visibly stronger, more hydrated and more luminous.
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