New Hop Sun Care: hair sun protection and restoration from the first application
Protecting your skin from the sun is an essential step in any personal care routine, but what about your hair? More and more people are becoming aware of the need to shield their hair from damage caused by UV radiation, pollution and extreme conditions. To support them in this goal, Montibello introduces Hop Sun Care, an innovative range that offers dual action: advanced hair sun protection and restoration from the very first use.
Why does your hair need sun protection?
Our lifestyles are increasingly active and we spend more time outdoors. As a result, protecting our hair becomes just as crucial as caring for our skin. The sun’s rays penetrate the hair fibre, weakening it and leaving it vulnerable.
Prolonged exposure oxidises colour, dries out the hair and leads to frizz and breakage. Meanwhile, the scalp—often overlooked—also suffers from irritation and dehydration.
Without UV filters or sunscreens, hair loses its vitality, showing signs of premature ageing. Hop Sun Care acts as an invisible shield, safeguarding against all these aggressions.
What makes Hop Sun Care unique?
The new Hop Sun Care range stands out thanks to its LifeAlgae Bioscience technology, based on the hyperfermentation of algae—a technique that quadruples the potency of its active ingredients. It extracts up to 80% of active molecules (compared to 20% with traditional methods), delivering superior treatment for both hair and scalp.
Another star ingredient is resveratrol, an iconic skincare antioxidant derived from grape seeds. This powerful active forms a photoprotective shield that fights free radicals, protects against the sun, salt, and chlorine, and delays hair ageing while providing hydration, softness and stunning shine.
Discover the products in the range
Hop Sun Care features three essential products designed to protect, cleanse and repair hair before, during and after sun exposure:
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Sun Care Defence Mist:
A UV-A/B protective and conditioning mist that creates a barrier against sun damage, chlorine and saltwater. It offers high protection against UV rays and free radicals, hydrates and delivers sublime shine with a natural effect, leaving no residue. Its no-rinse formula includes biodegradable UV filters and 24-hour anti-frizz control. Ideal for use before and during sun exposure.
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Sun Care Restorative Shampoo:
A restructuring shampoo that deeply cleanses, removing salt, chlorine and sand residue. It instantly restores and hydrates, leaving hair soft, nourished, and radiant while protecting colour and preventing greenish tints. Perfect for after sun exposure.
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Sun Care Restorative Mask:
An intensive mask that repairs hair damaged by the sun, chlorine, and salt. It strengthens the hair fibre, deeply hydrates, and leaves hair silky, lightweight, and easy to detangle. Apply it for intensive post-exposure care.
Visible results from the first use
This new range combines protection and restoration with proven benefits from the first application:
- 2x colour protection
- +87% UV-A/B protection
- +92% hydration
- +91% repair
- +97% softness
- 5x more shine
- 24-hour anti-frizz control
How to incorporate hair sun protection into your daily routine
Adding Hop Sun Care to your haircare routine is as easy as it is effective:
- Before exposure: apply Sun Care Defence Mist to create an instant shield, thanks to its UV filters.
- Throughout the day: reapply during the day to maintain protection, especially if your hair gets wet.
- After sun: cleanse with Sun Care Restorative Shampoo, then restore with Sun Care Restorative Mask. A ritual that protects your hair and leaves it ready for any occasion.
A range committed to the planet
Hop Sun Care doesn’t just care for your hair—it also looks after the environment. This sustainability-focused range features up to 90% natural-origin ingredients, clean and vegan formulas free from sulphates, parabens and mineral oils, and 100% recyclable packaging. Dermatologically tested and made with natural preservatives, it’s a conscious choice for you and the planet.
With the arrival of warmer weather, give your hair the same love you give your skin. Hop Sun Care provides a healthy, resilient and vibrant hair, ready to enjoy the sun as much as you do.
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