INICIATIVE SHAPE PERM 1
Multi-dose perming lotion
A multi-dose perming lotion that protects and moisturises the hair shaft. Formulated with Aloe Vera and moisturising sugars, INICIATIVE SHAPE PERM is suitable for all hair types.
It’s available in three strengths to create well-defined, long-lasting curls:
0 STRONG resistant natural hair, 1 NORMAL natural hair, 2 MILD sensitive or colour-treated hair.
This perming lotion must only be used with Iniciative Shape NEUTRALISER
Technical product exclusively for professionals
500 ml
Aqua, Thioglycolic Acid, Ammonium Bicarbonate, Ethanolamine, PEG-40 Castor Oil, Ceteareth-23, Ammonia, Aloe Barbadensis Leaf Juice, Anhydroxylitol, Disodium EDTA, Etidronic Acid, Parfum, Polyquaternium-6, Potassium Sorbate, Sodium Benzoate, Sorbic Acid, Styrene/VP Copolymer, Xylitol, Xylitylglucoside.
1. Wash hair and towel-dry. 2. Soak hair with the perming lotion (directly) or roll hair up using perm rods (indirectly). 3. Processing time from 20 to 25 minutes. Overprocessing can be harmful. 4. Check hair for the S-shape when unravelled. 5. Rinse hair without removing the perm rods. 6. Neutralise by soaking the perm rods with Iniciative Shape Neutraliser following its instructions for use. Reserved for professionals
The new Iniciative Shape has been developed to deliver moisture, softness and exceptional definition, aside from greater protection for hair. · Aloe Vera: this multipurpose moisturising extract helps to prevent damage and dehydration common to permed hair. · Moisturising Sugars: these plant sugars help to restore the cuticle’s natural protective layer and reduce the loss of moisture during the perming service. · Conditioning Polymers: these active ingredients increase softness, silkiness and shine.