It Waves
Styling
It Waves, the only multipurpose ALL-IN-ONE curl creator. The first-ever texturising mist on the market to create airy, natural-looking waves.
Discover the products1
IT WAVES, the waves of IT GIRLS!
The only all-in-one curl creator that offers you the following benefits:
- Makes wet styling possible and makes blow-drying easier
- Texturises, defines and sets the waves in the desired hairstyle, from the most natural looking to the most sharply defined one.
- Greater durability, keeps waves perfect for up to 24 hours.
- Does not cause hair to clump together thanks to its salt-FREE, alcohol-FREE and paraben-FREE formula.