It Waves

It Waves, the only multipurpose ALL-IN-ONE curl creator. The first-ever texturising mist on the market to create airy, natural-looking waves.

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IT WAVES, the waves of IT GIRLS!

The only all-in-one curl creator that offers you the following benefits:

  • Makes wet styling possible and makes blow-drying easier
  • Texturises, defines and sets the waves in the desired hairstyle, from the most natural looking to the most sharply defined one.
  • Greater durability, keeps waves perfect for up to 24 hours.
  • Does not cause hair to clump together thanks to its salt-FREE, alcohol-FREE and paraben-FREE formula.

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