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The colouring cream with high-definition coverage and hybrid technology for an ultra-real, ultranatural colour boost without limits.

Welcome to the era of high-definition colour with high-coverage results

100% grey hair coverage *

95% extra colour fill *

95% higher hue intensity *

96% more luminosity *

Colour chart
* Professional assessment of 512 applications on volunteers.

Glucamine Nature Tech, our new, highly effective hybrid technology

INNOVATIVE HYBRID TECHNOLOGY: An innovative formula with Glucamine Nature Tech, a hybrid technology that provides maximum coverage and ultra-real colour.

DOUBLE PIGMENTATION POWER: Greater penetration and clarity of colour thanks to a new evolution in the pigment release system.

VEGAN COLLAGEN: An innovative biotechnological complex to give both hair and scalp additional resilience and protection.

Discover Elevated Warmth: 7 new sophisticated shades

A new expression of the most on-trend colours: deep browns, balanced beige blondes and vibrant coppers, reds and purples.

Maximum coverage and intensity with no need to mix with a natural shade base.

Absolute clarity, tone and glow.

Deep, warm shades to boost shine, with a balanced, natural colour intensity.

Discover the full range

  • UNDER
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    UNDER

    High coverage permanent colouring with low ammonia content
  • UNDER ACTIVATING CREAM 4,5% (15 vol)
    Under

    UNDER ACTIVATING CREAM 4,5% (15 vol)

    Activating cream
  • UNDER ACTIVATING CREAM 7,5% (25 vol)
    Under

    UNDER ACTIVATING CREAM 7,5% (25 vol)

    Activating cream
  • UNDER ACTIVATING CREAM 10,5% (35 vol)
    Under

    UNDER ACTIVATING CREAM 10,5% (35 vol)

    Activating cream
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